Sample Marketing Plan – Teen Clothing Retail

March 2, 2017
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Marketing Plan example for a retail clothing store:

Statement of Marketing Goal
[Store Name] aims to provide first-class service to our customers. We envision our products to be something that gives them the prestige when walking through other well-known brands. By simply meeting the needs of our clientele, we make them face the world with confidence.

Marketing Objectives

Build stronger brand name.
Supply products precisely for our target market.
Earn ROT by the year 2015

Target Market Segment
Teens (12-19) who loves to look good, mostly in middle to upper classes.
Adults/ Young professional (20-29) who are employed and are working in the urban areas with a salary of almost 6,000 pesos a week.
Fashionistas Celebrities

Marketing Strategies (Main)

  • Mall Fashion Shows
  • Event Sponsorships
  • Fundraising events
  • Advertisements

Marketing Strategies (Strategy Development by Target Group)

Pre-teens

  • Endorsements

Teens

  • Sponsorships of school events
  • Advertisements

Adults and Young Professionals

  • Fashion shows
  • Advertisements

Promotional Tools

Print Ads

  • Teen and Fashion Magazines
  • Newspapers

Event Marketing

  • Sponsorships
  • Concerts
  • Fundraisings

E-marketing

  • Internet Banners
  • Company Website
  • Social Networking sites

Broadcast Media

  • TV Commercials

Progress Report and Timeline

Marketing Strategies Timeline

Budget