Methods of Advertising

When it comes to advertising most small business owners don’t really fully understand all the possible methods of marketing their business. This is to be expected, when starting a business; the owner is most likely an expert at whatever they intend to sell, and not an expert on marketing or advertising. Even an existing business […]

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Setting Your Startup Marketing Budget

An important part of the marketing plan is of course the marketing budget. You need to know how much you can spend on advertising for your business within a given amount of time. “How much should I spend on marketing?” is a very common question asked by small business owners. This is obviously a very […]

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Target Market and the Marketing Plan

The target market is a major section of the marketing plan. In this section you will describe exactly who your customers are. You can classify them by attributes such as when they buy, where they buy, how much they buy, and how frequently they buy. The point of this section is to help you focus […]

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Mission Statement for your Marketing Plan

It is important that your marketing plan has a mission statement that states the purpose of the marketing plan, as well as explaining why you are in business. Both personal and business goals should be included. The marketing plan’s mission statement will also review your business goals and objectives and identify marketing strategies that will […]

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Marketing Plan Outline

Here is an example of a complete marketing plan outline that includes all the sections needed to prepare a professional marketing plan. Depending on your business, it may not be necessary to write up each section listed however. This type of marketing plan would most likely be included within a complete business plan that one […]

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