WHY WRITE A BUSINESS MARKETING PLAN?
The marketing plan is a road map that guides you to your goals and objectives
Your marketing plan is an essential part of your overall business plan. When you start a business or introduce new products or concepts, the marketing plan will help you with a number of issues such as:
A marketing plan basically is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
The marketing plan implements your marketing strategy. It details what you have done in the past and the records the results and what you hope to achieve in the future.
The marketing plan should not be considered as a tool but rather an attitude of the business as everyone is involved in the process.
If you are new to the whole marketing plan idea, then this is a great place to start.
By thoroughly reading these articles, you will have a comprehensive overview of where to begin and focus your resources when marketing your business.
When it comes to advertising most small business owners don’t really fully understand all the possible methods of marketing their business. This is to be expected, when starting a business; the owner is most likely an expert at whatever they intend to sell, and not an expert on marketing or advertising. Even an existing business […]
Read MoreAn important part of the marketing plan is of course the marketing budget. You need to know how much you can spend on advertising for your business within a given amount of time. “How much should I spend on marketing?” is a very common question asked by small business owners. This is obviously a very […]
Read MoreThe target market is a major section of the marketing plan. In this section you will describe exactly who your customers are. You can classify them by attributes such as when they buy, where they buy, how much they buy, and how frequently they buy. The point of this section is to help you focus […]
Read MoreIt is important that your marketing plan has a mission statement that states the purpose of the marketing plan, as well as explaining why you are in business. Both personal and business goals should be included. The marketing plan’s mission statement will also review your business goals and objectives and identify marketing strategies that will […]
Read MoreHere is an example of a complete marketing plan outline that includes all the sections needed to prepare a professional marketing plan. Depending on your business, it may not be necessary to write up each section listed however. This type of marketing plan would most likely be included within a complete business plan that one […]
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