Best Time to Send a Newsletter

Included in your marketing campaign you will probably have an email or newsletter component. There are many advantages of sending out a newsletter on a regular basis, however there are also many disadvantages. One of which is getting through the spam filters. Nevertheless, a good portiion of your emails will be received by the consumer, […]

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Advantages and Disadvantages of Email Marketing

Advantages of Email Marketing Low Cost: Accumulating email addresses and maintaining a mailing list is relatively inexpensive, as well as sending out a newsletter. The cost of sending thousands of pieces of direct mail would be much more expensive to reach the same number of customers. Tracability: Clickthroughs and positive or negative responses to newsletters […]

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