E-mail marketing at its simplest is a way of sending messages to an audience through the internet. This may consist of standard emails, or newsletters for example. Although any email message sent to a customer might be considered to be email marketing, email marketing is usually has more focused goals in mind.
These articles should help you focus your e-marketing techniques in order to get your current and potential customers to become more interested in your products.
Included in your marketing campaign you will probably have an email or newsletter component. There are many advantages of sending out a newsletter on a regular basis, however there are also many disadvantages. One of which is getting through the spam filters. Nevertheless, a good portiion of your emails will be received by the consumer, […]
Read MoreAdvantages of Email Marketing Low Cost: Accumulating email addresses and maintaining a mailing list is relatively inexpensive, as well as sending out a newsletter. The cost of sending thousands of pieces of direct mail would be much more expensive to reach the same number of customers. Tracability: Clickthroughs and positive or negative responses to newsletters […]
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